Kurt Cobain claimed he didn’t know Teen Spirit was a brand of deodorant when
he wrote Nirvana’s 1991 grunge anthem. In fact, the name of the song came from
his apartment wall, where a friend had spray-painted “Kurt Smells Like Teen Spirit.”
But the song’s impact on the antiperspirant was undeniable. The product’s
manufacturer, Mennen, came out with a new tagline: “Do you smell like Teen
Spirit?” Sales of the deodorant skyrocketed, and Mennen quickly expanded its
line of Teen Spirit products; six months after the song was released,
Colgate-Palmolive bought the company for $670 million. Though grunge
fans didn’t care so much about how they dressed, apparently they cared how
they smelled.
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